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Content Secrets of Top-Earning Agents

  • Writer: Collin Vold
    Collin Vold
  • Dec 5, 2023
  • 2 min read

Ever wondered why some agents effortlessly attract clients and opportunities while others fade into the background? Let's dive into the world of content – a game-changer that can either make or break your real estate journey. Get ready for a rollercoaster of pain and pleasure!


1. Social Media Swagger:

Imagine this: 54% of homebuyers turn to social media during their home-buying journey (National Association of Realtors, 2022). Picture your ideal clients scrolling through their feeds, and BAM! There you are, dropping knowledge bombs and insights like a real estate pro. Social media isn't just a platform; it's your personal stage. Take charge, engage, educate, and entertain – become the agent they can't ignore!


2. Value is the Currency:

Here's the pain point: 70% of consumers prefer to learn about a company through articles rather than advertisements (Content Marketing Institute, 2022). Translation – if you're not providing value, you're losing their attention. Create content that solves their problems, answers their burning questions, and makes their lives easier. Share your expertise generously, and watch the magic happen. When you're the one providing value, you become the one they turn to when it's time to buy or sell.


3. Doing Good Feels Great:

Pain meets pleasure: Did you know that 63% of consumers prefer to buy from purpose-driven brands (Cone/Porter Novelli, 2021)? Philanthropy isn't just for the big shots; it's for agents like you too. Align yourself with a cause that resonates with your values and shout it from the rooftops. Not only does it feel fantastic to do good, but it also makes you memorable. Being a thought leader is not just about transactions; it's about making a positive impact.


4. The Consistency Code:

Pain check: Did you know that 63% of consumers expect brands to provide new content regularly (Stackla, 2022)? The secret sauce to thought leadership is consistency. Create a content schedule and stick to it like glue. Whether it's daily Instagram stories, weekly blog posts, or monthly webinars, show up consistently. The more you show up, the more your audience shows up for you.


Any questions, my real estate comrades? I'm here to spill the beans and share the wisdom backed by stats that can rock the real estate world together! 🚀💼


P.S. Ready to take your content game to the next level? 🚀 I've got something special for you! DM me on Facebook and say: CONTENT GUIDE to grab your FREE 30-Day Content Marketing Guide. Discover insider tips on leveraging Facebook, Instagram, and YouTube to supercharge your real estate journey. Don't miss out – let's make the next 30 days your most successful yet!



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